Emily Frith

Business Development Manager

Emily has a passion for helping people realise their potential and is currently recognising her own, having come into a role that is vastly different from her previous vocations. As our Business Development Manager, Emily is the first port of call for organisations and individuals seeking to learn about how Richard Joseph & Associates can help them succeed. She is also our team’s Creative, overseeing all our branding, communications, social media and graphics work.

Emily’s flair and creativity in the arts initially led her to explore a career in design, completing a Certificate in Graphic Advertising Design. Pulled between her passions for art and people, Emily moved into public service, working firstly for the Ministry of Health before joining the Department of Corrections, working as a Probation Officer with a focus on reintegrating offenders back into society.

Emily’s work as a Probation Officer ignited her interest in the development of individuals and led her to understand how crucial emotional intelligence and interpersonal skills are in making change and leading a fulfilling and successful life. Her move to Richard Joseph & Associates has fuelled that interest further and allowed her to finally integrate her twin passions, “I enjoy learning about people and what motivates them, it’s a great feeling to see people improve their wellbeing, performance and drive. It’s the same for people from all walks of life, if we improve our self-perception, our communication and the way we look at solving problems, then we are well set to achieve our goals and cope with life’s challenges.”


Team Members

  • Richard Joseph QSM

    Director, Facilitator

    Early on in his career, Richard realized the importance of valuing and empowering the people he leads...

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  • Sarah Cross

    Senior Associate

    Sarah is a Senior Associate and specialises in leadership, team development and professional coaching.

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  • Anna Nilsen

    Business Strategy & Development

    Anna is responsible for Richard Joseph & Associates strategy & development...

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  • Paula Popenhagen


    Paula is a facilitator and qualified coach with a passion for helping people make the most of their situation – whatever that may look like.

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  • Emily Frith

    Business Development Manager

    Emily is our Business Development Manager and Creative

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  • Katie VandenBerg

    Office Administrator

    Katie is our Office Administrator and often the first point of contact for our clients.

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  • Victoria Joseph


    Victoria is the Psychometrician for Richard Joseph & Associates Ltd. She comes from a background in...

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  • Mami Yamaguchi


    Mami faciltates Turning Point in Japan. Previously, she worked (in administration, marketing, and staff training) for a company that provides resources for national qualifications.

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  • Professor Richie Poulton


    Richie is an advisor in research and development, ensuring that we maintain the integrity of our research and are up-to-date with the latest scientific developments in our field.

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