Sarah Cross

Senior Associate

Sarah specialises in leadership, team development and professional coaching. As a facilitator and coach, she has had success working with organisations in heavy industries, retail, local government, technology and health.

 Sarah has had in-depth experience working with organisations on managing through change, creating a high-performance culture, having conversations that matter, building resilient employees, challenging the status quo and encouraging innovation.

Sarah honed her facilitation skills and knowledge of the learning process during her early career teaching and working with disengaged youth. It was an occupation which enabled her to indulge her lifelong interest in people and passion for learning, “I’ve always loved connecting with people and helping them grow – watching them become empowered by new knowledge,” she explains.

 Sarah credits her love of travel and language with giving her an understanding of and appreciation for the power of diversity. This belief forms the core of her approach to her work, “I help people to see that, although difference can be annoying, the performance of a team increases drastically when they begin to embrace that difference: see it as complementary rather than conflicting. They are then able to harness the power of many and start to see synergy, where the whole is greater than the sum of the parts.”

 Sarah’s extensive experience and qualification in pedagogy (the theory and practise of education) enables her to make a valuable contribution to programme development. She is part of the team which reviews and revises the offerings of the company to ensure they remain current, relevant, interesting and effective. Sarah enjoys the creative challenge of this aspect of the job, and believes that, “Blending recent research in psychology with current trends in business and applying them to the most common issues facing organisations today is the key to our success.”

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Team Members

  • Richard Joseph QSM

    Director, Facilitator

    Early on in his career, Richard realized the importance of valuing and empowering the people he leads...

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  • Sarah Cross

    Senior Associate

    Sarah is a Senior Associate and specialises in leadership, team development and professional coaching.

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  • Anna Nilsen

    Business Strategy & Development

    Anna is responsible for Richard Joseph & Associates strategy & development...

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  • Emily Frith

    Business Development Manager

    Emily is the Business Development Manager at Richard Joseph & Associates.

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  • Katie VandenBerg

    Office Administrator

    Katie is our Office Administrator and often the first point of contact for our clients.

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  • Victoria Joseph


    Victoria is the Psychometrician for Richard Joseph & Associates Ltd. She comes from a background in...

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  • Mami Yamaguchi


    Mami faciltates Turning Point in Japan. Previously, she worked (in administration, marketing, and staff training) for a company that provides resources for national qualifications.

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  • Professor Richie Poulton


    Richie is an advisor in research and development, ensuring that we maintain the integrity of our research and are up-to-date with the latest scientific developments in our field.

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