Sarah Cross

Senior Associate

Sarah specialises in leadership, team development, workload management and professional coaching. As a facilitator and coach, she has had success working with organisations in heavy industries, retail, local government, technology and health.

 Sarah has in-depth experience working with organisations on managing through change, creating a high-performance culture, having conversations that matter, building resilient employees, challenging the status quo and encouraging innovation.

Sarah honed her facilitation skills and knowledge of the learning process during her early career teaching and working with disengaged youth. It was an occupation which enabled her to indulge her lifelong interest in people and passion for learning, “I’ve always loved connecting with people and helping them grow – watching them become empowered by new knowledge,” she explains. Leaving teaching as her young family grew, she then worked as an Educational Contractor for the NZ Qualifications Authority (NZQA), Ministry of Social Development and a private training institution on programme development, resources, assessments and customised learning programmes.

Sarah joined the team at Richard Joseph & Associates in 2014 and since then has co-authored the RJA Leadership programme, been integral in the evolution of Turning Point and developed the life-management course Lighten Your Lifeload. As well as these significant contributions to programme development, Sarah facilitates Turning Point, RJA Leadership and RJA Team Player, does Leadership Coaching, direction-setting workshops, profiles people in the MBTI and EQi 2.0 psychometric tools and provides bespoke consultancy services for clients.

 Sarah’s extensive experience and qualification in pedagogy (the theory and practise of education) enables her to make a valuable contribution to programme development. She is part of the team which reviews and revises the offerings of the company to ensure they remain current, relevant, interesting and effective. Sarah enjoys the creative challenge of this aspect of the job, and believes that, “Blending recent research in psychology with current trends in business and applying them to the most common issues facing organisations today is the key to our success.”

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Team Members

  • Richard Joseph QSM

    Director, Facilitator

    Early on in his career, Richard realized the importance of valuing and empowering the people he leads...

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  • Sarah Cross

    Senior Associate

    Sarah is a Senior Associate and specialises in leadership, team development and professional coaching.

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  • Anna Nilsen

    Business Strategy & Development

    Anna is responsible for Richard Joseph & Associates strategy & development...

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  • Paula Popenhagen


    Paula is a facilitator and qualified coach with a passion for helping people make the most of their situation – whatever that may look like.

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  • Emily Frith

    Business Development Manager

    Emily is our Business Development Manager and Creative

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  • Katie VandenBerg

    Office Administrator

    Katie is our Office Administrator and often the first point of contact for our clients.

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  • Victoria Joseph


    Victoria is the Psychometrician for Richard Joseph & Associates Ltd. She comes from a background in...

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  • Mami Yamaguchi


    Mami faciltates Turning Point in Japan. Previously, she worked (in administration, marketing, and staff training) for a company that provides resources for national qualifications.

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  • Professor Richie Poulton


    Richie is an advisor in research and development, ensuring that we maintain the integrity of our research and are up-to-date with the latest scientific developments in our field.

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